Bennu

Bennu is a mythological bird from Ancient Egypt that was worshipped for te power of creation and resurrection. The Greek have renamed Bennu to the Phoenix: associated with the sun, a Phoenix obtains new life by arising from the ashes of its predecessor. This is the principle of creative destruction according to Joseph Shumpeter: the process of continuous innovation. Besides progress, this is a prerequisite for continuity. Continuity is the foundation of good asset management.

Bennuam is a contraction of Bennu and Asset Management.